An Effective Way of Marketing the Business and Its Products And Services

Marketing is an important element that business owners must understand and practice. Failure to promote the business will translate to a scenario where the business is not making sales or even profits. Failure to make sales and profits means you do not have business.

It is important to promote and market the organization’s products and services in a quick way without spending a fortune. One of the best ways to promote the business is through the distribution of business cards.

1. Getting your cards

In the current digital world, markets are teeming with printing companies, available offline and online. If you are looking for a convenient way of transacting business with printers, you can consider going online. You will need to research for purposes of finding the right printing service to create your cards.

The things you will need to consider when choosing printing companies is their skill, expertise, and experience. You will also need to find out what previous customers have a positive review about their service. This helps you to do comparison – to make sure the company you are selecting is the best.

The right printing company offers affordable prices. Some offer discounts for bulk printing and offer a quick delivery and turnaround time. It is important to make sure there are no hidden costs.

2. Reasons for using cards

Cards are effective for promoting the business. First and foremost, cards are cheap to produce compared to other techniques of marketing. The cards are produced and sold cheaply but without compromising on quality. You will be in a position to create cards for less with a good printing company. Therefore, you do not have to stretch the budget for purposes of creating a compelling and attractive card. The right printing company will be in a position to help save on the printing cost.

Cards can be kept safely in the wallet or card holder. In case you choose a good design, you can be certain that people will be ready to keep the cards. The cards are handy therefore it is possible to keep them. When potential and existing customers are interested in a product and service or the business in general, you can be sure that they will keep your contacts in their card holder.

3. Designing the cards

When designing the cards it is important to choose the right colors, ink, font and paper materials. In case you will be featuring graphics and images in the card template it is important to ensure they are right for the nature of the business. Remember, the goal is to attract customers’ attention

5 Keys to Growing Your Business Through Marketing

Businesses like to focus on marketing and what it can do to increase their customer base. If they could only unlock the magic box of marketing, then new and profitable customers would start showing up at all hours of the day, buying products and services that would grow their business and then they could sit back and count the money. But, it rarely seems to work that simply in the real world. So if it doesn’t work that way, then how do you use marketing to grow a business? Let’s look at five keys:

The first key is to understand your current customers very well. Who are they? What is it about your product or service that they like? Why do they choose your particular product or service over another? Is there something unique about what you do or what you offer that keeps them coming back? In reality, your customers have a need that you are meeting. Understand what that is and you will be able to find other people with the same need.

The second key is to identify your target market segments. Based on who is already doing business with you, you can target specific markets that would be good candidates. You can use demographics, geographic area and psychographic information (attitudes, aspirations, and other psychological criteria) to create these segments. If you sell to other businesses, then it would be important to include size of company based on revenue or employees and industry sector. For instance, you may be targeting green builders in the states of Oregon and Washington that have designed or built LEED certified projects. If you are introducing a new product or service, you will want to consider early adapters vs. laggards. Keep in mind that you should come up with multiple segments that could be possibilities.

The third key is to prioritize your target market segments according to the easiest ones to reach. They may not be the largest segment, but if it’s easy and inexpensive to build awareness with them, you will have a higher return on your investment. Then you can move on to the next one. It may be that you can reach them directly, which is even better. Whenever you have the opportunity for direct contact with potential customers, you can design more effective marketing to talk directly with them.

The fourth key is to create a strategy for reaching the identified target segments. If there is not the opportunity to contact the segment directly; you will need to review ways the people or companies in the segment take in information. You want to again find the least expensive ways to get your company’s products and services recognized by the market segment. This could include traditional media, social media, electronic media, publicity or others. It could even include partnerships with other companies that have direct access to the market segments you are trying to reach. Then take that information and create a strategy that can be executed over a defined period of time. This would include the creative and messaging as part of the strategy that will resonate with the intended audience.

The fifth key is to execute your strategy effectively. Once you have a strategy in place, it’s important to execute over a defined period of time. Remember that marketing takes time to be effective and allow expectations to match. Otherwise, you may be disappointed.

Effective marketing is an ongoing effort. It’s an investment and it will take time to see a return on the investment. You may need to pivot your efforts as you see the results of the different segments you are targeting. But, if you continue to work through these keys, you will be successful at marketing and successful in business.

How To Start A Business And You Really Make Money In Your Own Business

Don’t let all the difficulties in running a business stop you from starting your business.

Don’t even let those who have failed in their businesses discourage you from making money and succeed in the business world.

Let this article be a great encouragement to you at this moment, it doesn’t matter whether you are now thinking of starting a business, in the process of starting your business or you are already in your own business.

Though it is not that easy to start a business, because there are so many things you need to do before you can really make money and succeed in business.

However, I sincerely believe you will make money and succeed when you are running your own business.

It is because I also believe the moment you decided to start your own business, you already have a very strong determination to succeed in the business world.

The most important thing you need to do now is – read this article seriously many times to make sure you really do one very important thing – a good preparation before you start running your business.

The first thing is to make sure you are truly well-prepared and you really know how to make money and succeed in this intense competitive world market.

The second thing is to make sure you are very confident in running your business and you truly know how to prevent earlier failure in business that is so common in the business world.

Moreover, any moment you feel discouraged when you are running your business, always remember to come back and read this article, it will inspire you and help you regain your self-confident, you will move on confidently until you really make money and succeed in your own business.

Here are the Three Important Steps that I believe they will help you tremendously when you are doing your preparation before you start running your business.

Step One: Preparation

1. Business documentation, accounting and taxes

Get a professional accountant to help you in business documentation, accounting and taxes. It will save you time and effort, so that you can immediately focus on business development to bring in profits into your new business.

2. Focus on one business at a time and make it a great success

Don’t be a jack of all trades, starting many businesses before you really make money and succeed in your first business. You can start another business if you want when you really make money and succeed in your first business.

3. Do your market research before you start your business.

Don’t simply start a business just because you think your new product or services can make money in this world market. Seriously put in your time and effort in doing your market research and know precisely whether there is a potential for you to really make money with your new product or services.

4. Get your success master plan ready

Write down your business vision in your success master plan and put in more details on how you want to succeed in business. Read your success master plan regularly and know your daily progress until you really make money and succeed as what you have written in your success master plan.

5. Learn and be a master in selling and marketing

Don’t start a business until you really know how to sell and market your business ideas, your products or services. Selling and marketing are the two main business activities that will bring in profits into your business.

You have to sell your business ideas, products or services to those who joined you and they are helping you in your business – your sales personals, your distributors and traders. You also have to train them and guide them in the selling and marketing of your business ideas, products and services to the consumers and businesses.

6. Create an effective business system

It will minimise your daily work pressure and stress in running the business. It will also make sure the business work flow is always stable and consistent and you truly give the best standard of services to the consumers. You may also franchise your business to expand your business market.

Make sure everyone in your business organization seriously follow your business system and they truly understand the benefits for them when they follow the system, whether it is a simple checklist or work flow chart and monitoring system. New employee will easily take over the work should someone suddenly leaves your organization. Keep on improving your system to meet the growing demand of the consumers as your business grow and expand in the market.

7. Keep a business capital reserve in your new business

It does not matter how much business capital you have raised for your new business, but keep a capital reserve for two years’ business fixed expenses, because you may not make a profit in the first two years. This will enable you to focus on business development without financial worry until you really make a profit in the business.

8. Always be a major shareholder in your own business

Remember to keep at least 60% of your business shares and always be a major shareholder in your own business. Don’t oversell your business shares in the market if you are using your business shares as an exchange for raising your business capital. Otherwise, even though you are the founder of the business but you will easily lose your post as the CEO – Chief Executive Officer in your own business.

9. Maintain a good physical health condition

Daily exercise, having a good sleep every night and eating a balance diet everyday to make sure your physical health is always in good condition. You will then able to focus on your daily business activity, leading a team of people to really make money and succeed in this intense competitive world market.

Step Two: Start Running Your Business

1. Understand the grand purpose of your emotional feeling

You must truly understand the grand purpose of your emotional feeling and “why it is so important” you must always feel good and happy when you are running your business, so that you know precisely how to allow your wonderful emotional feeling to guide you prevent earlier failure in business and how to really make money and succeed in this competitive world market.

2. Become a great leader in your own business

The moment you decided to start a business, you are already a leader in your own business. As long as you are willing to learn and improve your leadership, you will truly become a great leader, unite and lead your team of people achieving your vision in your own business.

3. Focus on sales and marketing of business ideas, products and services

Your goal in business is to make profit and without making a good profit, very soon you will be out of business. Therefore, you must focus on sales and marketing that will bring in profits into your business.

4. Keep a healthy cash flow in your bank account

Without keeping a healthy cash flow in your bank account, it will also lead you to business failure. Always consult your accountant to make sure you wisely control your business expenses, so that you will never have to face with cash flow problem in business.

5. Create products or services that are truly great and remarkable

Make sure you create products or services that are truly great in solving the consumers’ problems. You must also make sure there is quality consistency in your products or services before you deliver them to the consumers.

6. Do not sell inferior quality products and services to consumers

If you are selling other people’s products and services, make sure you sell products and services that are truly great and remarkable. Inferior products and services will bring more problems and inconvenience to consumers and ruin all your efforts in building the business, and it can also bring you to earlier business failure.

7. Provide excellent services to consumers

Always give the world’s best services to the consumers. Make sure they really feel good and happy when they are buying your products or services and they truly enjoy a long-term good experience in using your products or services. The consumers will be very happy to recommend your products or services to potential customers.

8. Do not expand your business too fast

Seriously put in your time and effort to grow your new business. Make sure your business is stable and really make profits before you think of expanding your business in this world market.

9. Helping the world economic climate to improve

When you are in business, you are also here to help those who are starting their own business and those who are already in business to succeed in business. The easiest way to do it is encourage them to read this article. When many businesses in the world succeed, the world economic climate will improve. Consumers and businesses in the market will have more money to buy your products or services. Your own business will also easily succeed and flourish in this world market.

Step Three: Don’t Give-Up Until You Really Make Money And Succeed

1. Do not afraid of intense market competition

Intense market competition is always good for you and all business people. It is here to stimulate your powerful mind to think and you will then come out with new business idea, new marketing strategy, new product or new form of services to compete with others in this world market. Intense market competition is here helping the growth of businesses and the economic growth of this wonderful world you live, it is truly the wonders of the business world.

2.You must not afraid if your business suddenly turn bad

In every unpleasant situation that is happening in your business, there is always a great benefit for you – it is forcing you to make the necessary changes and you will see an impressive improvement in the way you run your business.

3. Have a strong determination to succeed in business

It is truly your determination to succeed that will help you go through all the troubles in business. It is also truly your strong determination to succeed that will make sure you will not easily give-up until you really make money and succeed in your own business.

Conclusion:

1. Read this article seriously many times until you really do a good preparation before you start running your business. Whenever you feel discouraged when are running your business, always remember to come back and read this article, it will truly inspire you to move on until you really succeed in business.

2. You must truly understand the grand purpose of your emotional feeling and know precisely “why it is so important” you must always feel good and happy when you are running your business, so that you know how to allow your wonderful emotional feeling to guide you really make money and succeed in your own business.

3. Sincerely share this article with as many business people as you can to help them succeed in business. When many businesses in the world succeed, the world economic climate will improve, your business will also easily succeed in this world market. Isn’t it wonderful in the world of business?

How to Market Your Business and Increase Your Profits When You’re Always On the Go

I don’t know a single entrepreneur who isn’t busy and on the go these days. Folks who are struggling to grow their business often lament that they don’t market like they should because they don’t have enough time.

But the truth is we are each allocated the same amount of time each day, we just have to choose how we’re going to spend it. This means that you need to make the most out of every moment. Don’t make excuses about what you can’t do. Instead, focus on what you CAN do. NO ONE is too busy to market and today’s technology makes it easier than ever before to stay in touch with your audience while you’re out and about.

If you have a Smartphone (or a tablet like an iPad), I’ve got good news for you! There are dozens of apps that are designed to help you run your business from anywhere. Here are a few apps that I have found particularly helpful:

WordPress App - If you have an iPhone or a Droid and a WordPress based website or blog you can install this FREE app to give you complete access to your website and blog. Using this app and the extra time you have between appointments or waiting in line you can respond to your blog comments, update a page on your website, publish a new blog post and more.

HootSuite App - This popular social media management tool comes with its own free app. With HootSuite, you can manage your Twitter account, lists and search streams from your phone. It can also be used to update your Facebook personal profile, Facebook business or fan pages and check in at FourSquare. It’s the ultimate social media manager for your busy life! I love being able to update everything from one app.

Evernote – If you’ve ever gotten a great idea for a new program or blog post while in line at the grocery store, this is the app for you. Evernote acts like an external brain that you can use to take notes, record voice memos, save pictures and more. This free app works with Android and iOs phones and can sync with Evernote on your computer. You can use it for everything from shopping lists to strategic plans for your fourth quarter growth.

I’ve also found these two functions on my Smartphone to be extremely helpful:

Video – Very few people think of the video on their Smartphone as a business tool, but it is! My iPhone’s video camera is amazing and allows me to upload high quality video right to my YouTube account. From there, I can post the videos to my blog and share them across my social media profiles

Audio – Most Smartphones have an audio recording function – so put it to good use! You can record voice memos, interviews, ideas and podcasts using the voice memo app in your phone. Try Voice Recorder or Tape-a-Talk Voice Recorder for your Android phone or Audio Memos or iTalk Recorder for your iPhone.

With these tools, you don’t have any excuses for not marketing your business! I know you’re busy. I know you also want to generate more profits for your business. Let’s make that happen!

Load up your Smartphone with time saving tools and take advantage of all the “dead” time you have each day (like when you’re waiting for an appointment, in between meetings or en-route to meet someone). You’ll be glad you did as you start creating more visibility for your business, attracting more leads and making more money!

Do You Know the Difference Between Sales and Marketing?

It wasn’t that long ago that I was at a barbeque at a friend’s house (on one of those few days in Melbourne when it was actually summer) when the topic, inevitably shifted to what we all do for a living.

You know the story, right? A couple of people whom I had never met before were excited to hear that I was in business for myself. I still enjoy that feeling, so when I told them I had a marketing business, I knew precisely what the next question was -which is…

“So, (pause), what is Marketing?”

I should have a stock standard elevator pitch rehearsed so I can simply press play in my memory to respond to this very common question. Even if I did, I don’t think that would work. Anyway, for the readers of this column, who perhaps would also like to ask me the same question, keep reading.

A definition of Marketing. Sounds simple?

The truth is, this is where it starts to get interesting. There are so many definitions of Marketing and just a quick look at Wikipedia will demonstrate this to you. In the definition sphere, there tend to be definitions that are very theoretical and others that are more corporate sounding or those that provide focus for a particular niche audience. Exhausting. So I am glad that Mark Crowe from the Australian Marketing Institute (AMI) concurs.

Marks says that “some definitions cover activity but not strategy, others describe it as a management process but not its value creating output. On the other hand, a number of all embracing short definitions often become too simple and meaningless -therefore lacking in distinctiveness.” A minefield for anyone wanting a simple answer.

For the record, this is the AMI’s definition of Marketing -

Marketing creates value -for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It offers techniques that help firms better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them), and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective. (Roberts & Styles 2000)

So what is Marketing?

In my line of work, and perhaps for the Business Owner readers of this column, I like to describe Marketing as a journey, a process that can be constantly reviewed and refined. An ongoing commitment to adding value and growing sales, so I tend to explain it in the following way.

Marketing is -

1. Identifying a gap in the market;

2. Creating a brand;

3. Building a brand personality;

4. Defining an ideal (and loyal) customer/client base;

5. Having something unique to say and offer;

6. Becoming known to the ideal client/customer base (creating awareness); and

7. Being on the ideal client/customer shopping list when they are ready to purchase.

Definitions aside, I do think that in the main, people tend to get mixed up (especially in BBQ situations) because they think that sales and marketing are the same things. Whilst the Sales and Marketing functions work together and complement one another, they are not the same.

In summary, and for the record, it’s the marketing activity that (generally speaking) happens before the sales stuff. Whilst it is first, it then keeps on occurring during the sales process and after the sales transaction as well. It’s a continuous process. Something that most business owners would acknowledge is that marketing is a constant and ongoing process in your business.